JW BEATOVICH

Professional Bio

I connect strategy, content and creative to grow brands.

Summary

My career has evolved through a repeated process of stepping up and taking on greater challenges.

I began my career at a small, but fast-growing nonprofit where I helped build and manage a brand and create content to scale the organization. By targeting specific audiences and developing new marketing strategies we exceeded our targeted yearly revenue by more than 50%. From there I stepped into an opportunity that allowed me to further pursue the craft of video marketing.

While at the College of Charleston, I raised my hand for challenging projects as much as possible. I used my natural abilities as a problem solver and achiever to drive creative solutions and move the department forward. Knowing my strengths, I partnered with futuristic thinkers to turn big ideas into real projects that achieve strategic objectives. In our 2018 undergraduate advertising campaign, we achieved our highest click-through rate from online video ads to our landing page.

In my spare time, I help brands grow by producing video and audio content and by developing digital marketing strategies. The experiences, while beneficial for my clients, also allow me to expand my knowledge and practical understanding of the digital landscape and audience behaviors.

Among my greatest accomplishments are the times that I have motivated teams to shift perspectives and view challenges as opportunities.

My wife and I relocated our family to The Woodlands, TX in the summer of 2019 in order live by family.

To view some of my professional work, click here.

Professional Strengths

Natural problem solver. Experienced digital marketing strategist and brand storyteller. Action-oriented project manager for external-facing content and creative. Expert video producer. Professional experience developing advertising campaigns and conversion funnels. Able to handle multiple projects simultaneously. Proficient creative with experience in a wide range of disciplines.

Experience & Education

Multimedia Manager

Benedictine University
September 2013 - February 2015

Creative Specialist

Lighthouse Catholic Media
May 2012 - September 2013

B.A. in Communication Arts

Responsibilities
  • Managed all university video marketing projects from brief to publication

  • Advised and coordinated a strategic approach to social, email, and video in college marketing

  • Managed and analyzed web, social, and campaign analytics to more effectively market the university

  • Responsible for managing relationships with external vendors

Accomplishments

Set brand standards and best practices for university video and photography projects; 2015 award from Higher Ed Marketing for the digital video “Something to Talk About”; Improved strategy to increase audience engagement on university video outlets

Responsibilities
  • Co-managed all company social media channels

  • Interacted with sample audiences and test groups to gain feedback on products and brand awareness

  • Designed and produced digital and print materials to improve brand visibility and department revenue

  • Managed the design and development of department website

Accomplishments

Created new revenue streams to support brand initiatives; Exceeded department revenue goal by 50%; Served as Associate Producer for annual donations appeal video

GPA: 3.16

Consultant & Creative Director

Beatovich Creative
January 2014 - Present
Responsibilities
  • Guide and educate clients to effectively reach visibility and revenue goals

  • Research and review client market trends to strategize digital presence, advertising, and marketing needs

  • Advise clients on effective use of storytelling in sales and fundraising efforts

  • Plan and purchase digital and social advertising

Accomplishments

Mary’s Shelter summer soirée videos resulting in increased donations (2015-2019); Helped many organizations and small businesses accomplish goals through the use of digital media

Associate Director of Video Production

College of Charleston
July 2016 - July 2019
Responsibilities
  • Address partner visibility and revenue problems through creative strategies and content

  • Write and produce visual content to convey brand story and recruitment messaging

  • Collaborate with the Director of Strategic Marketing and Creative Director to plan yearly advertising campaigns and strategy

  • Collaborate with College Marketing team regarding positioning, targeting and segmentation

  • Collaborate with social media lead to effectively reach and engage target audiences

  • Collaborate with department leaders to plan and execute marketing and communications initiatives for high-profile events

Accomplishments

Introduced a new approach to elevating the profile of the College through external validation; 2019 “This Place” regional television spot; 2018 Telly Award - “See For Yourself” regional television spot; helped launch the College of Charleston podcast; Designed and implemented a media storage structure and workflow for current and future success of the division

Franciscan University of Steubenville
May 2012
Major: Communication Arts
Minor: Philosophy

Contact Information

  • Grey LinkedIn Icon
  • Instagram