I connect strategy, content and creative to help organizations grow.
I began my career at a small, but fast-growing nonprofit where I helped build and manage a brand and create content to scale the organization. By targeting specific audiences and developing new marketing strategies we exceeded our targeted yearly revenue by more than 50%. I then stepped into an opportunity that allowed me to further pursue the craft of video production while learning how to reach diverse audiences.
While at the College of Charleston, I raised my hand for the most challenging projects. I used my natural abilities as a problem solver and achiever to drive creative solutions and move the College forward. I partnered with futuristic thinkers to turn big ideas into real projects that achieved strategic objectives. In our yearly undergraduate advertising campaigns, we increased performance and achieved our highest click-through rates from online video ads to our landing page (between 5 and 10% depending on the target audience).
Among my greatest accomplishments are the times that I have motivated teams to shift perspectives and view challenges as opportunities.
To view some of my professional work, please click here.
Natural problem solver. Expert brand storyteller. Expert video producer. Experienced marketing strategist. Driven and accomplished leader for external-facing projects. Highly organized and able to handle multiple initiatives simultaneously. Professional experience in a wide range of creative disciplines including motion graphics, copywriting, photography, and design.
Experience & Education
Owner & Creative Director
January 2014 - Present
Guide clients to reach visibility and revenue goals through strategic and creative content.
Create and produce digital content for businesses and nonprofits.
Develop and produce stories for use in brand, sales, and fundraising efforts.
Produced content for the College of Charleston's 250th campaign which raised +$5M in 24-hours; Increased donations for Mary’s Shelter (2015-2019); Launched King Craftsman Co. digital presence
Associate Director of Video Production
College of Charleston
July 2016 - July 2019
Addressed visibility and revenue problems through innovative marketing strategies and creative content.
Meaningfully participated in yearly advertising and marketing campaign planning.
Wrote and produced visual content to aid in recruitment and fundraising efforts.
Achieved 5-10% click-through rate for undergraduate recruitment campaigns; Introduced external validation concept to elevate the brand’s profile; 2019 & 2018 Telly Awards recipient
September 2013 - February 2015
Managed all university video marketing projects from brief through publication.
Coordinated and managed a strategic approach to university video, email, and social media marketing efforts.
Managed relationships with external vendors.
Developed and implemented a strategy to increase audience engagement for the institution’s digital marketing efforts; Set brand standards and best practices for university video and photography projects; 2015 award from Higher Ed Marketing for the digital video “Something to Talk About”
Lighthouse Catholic Media
May 2012 - September 2013
Produced digital and print content to improve brand visibility.
Developed digital and physical products to grow the organization’s revenue.
Interacted with sample audiences to solicit feedback on products and brand awareness.
Exceeded department revenue goal by 50%; Created new revenue streams to support brand initiatives; Designed and developed department website; Associate Producer for annual donations appeal video